Northern countries – a new trend for departure

Many of us associate luxurious holidays with yachts in the Mediterranean, golden beaches in Bali or the Maldives. Today, however, a large group of tourists turns out to be tired of the heat and crowds and is looking for rest in completely different conditions… Places that once were considered “trends” are losing popularity, especially among tourists for whom the price for a trip does not count. Today, cool, raw and peaceful destinations are the real determinant of material status and sophisticated taste.

Coolcationing – the new luxury

Coolcationing, a term which combines the words “cool” (cool) and “vacationing” (holiday), has become an increasingly strong trend in the world of tourism. It refers to choosing travel destinations that offer lower temperatures and a cooler climate, especially during periods of heat waves and summer heat waves.

This trend has gained strength in recent years, especially among wealthy travelers. This is a direct response to rising global temperatures and more frequent extreme heat waves, droughts and fires in southern countries. They can spoil holidays even in the most beautiful warm place.

As a result, directions such as Turkey, Greece and even Italy and France are second to the Scandinavian countries or Iceland. One of the strongest tendencies this season is the desire to discover new, less popular places and travel to colder regions of the globe. Among the directions that are gaining popularity, the report mentions, among others, Sverige, Norge, Iceland, and even Greenland.

Here are some of the most fashionable destinations currently among those who do not have to take into account the costs when choosing a holiday:

Top coolcation destinations

· Lofoten, Norway: An archipelago famous for its amazing landscapes, raw cliffs and luxurious cottages with panoramic views of the fjords. Here we will surely find the desired peace and quiet by kayaking among the fjords in the glare of the polar day.

· Lapland: This is the quintessence of luxury in the hygge style – comfortable, minimalist cottages with huge windows overlooking frozen lakes and forests. Here, luxury is not evidenced by marble and gold handles, but by endless space, absolute peace and the possibility of observing the aurorae from your own bed.

· Icelandic wilderness: Instead of sunbathing on the beach, wealthy tourists choose to bathe in natural hot springs, surrounded by a harsh volcanic landscape. Luxury is now trekking on undiscovered trails, visiting ice caves and accommodation in boutique, ecological hotels, whose architecture fits perfectly with the surroundings, built of local lava and wood.

· Faroe Islands and Scotland: These lesser known pearls of the north attract the most demanding tourists with their inaccessibility and raw, authentic landscape. These are places for those who appreciate adventure – rides along the cliff coast, lonely hikes on green hills and evenings spent in the local distillery on an age-old whisky tasting.

That’s why wealthy tourists choose northern destinations?

The modern definition of exclusivity ceased to mean the word “dear”. Increasingly, it means what is “inaccessible”, “hard to find” and, most importantly, “true”.

The luxury nowadays has become authentic contact with wild, untouched nature, silence, the possibility of being offline and having space exclusively for yourself.

Hotels that fit in perfectly with this trend are often intimate, boutique resorts offering only a few apartments, which guarantees intimacy. They provide guests with a private spa, meals prepared with local products and a complete switch from plastic to glass and natural materials.

And the prices? Unfortunately, they can reach up to 10 thousand euros per week of stay. However, despite this, such a high cost of holidays for wealthy tourists does not deter, but on the contrary – it acts as a magnet, emphasizing that certain places are not and will never be available to everyone…

So, if your dream holiday is not the sun and beach, but a sauna in the Icelandic wilderness, breakfast by the fireplace in the Lapland forest or morning yoga in a Norwegian house with a view of the fjord, it is a sign that you belong to a group of tourists who redefine what true luxury is in the 21st century!!!